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Branding Information

Picking The Design Company Which Is Right For You


So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough.

Branding: Bring Back the Jingle!


Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day.

What the Heck is Branding and Why Should I Care?


There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it.

Branded Email: Email Branding is the Next Generation of Email


All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples.

How Brand as an Intellectual Property has Led to Corporate Globalisation?


IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.

Hiring the Right Graphic Designer for Your Small Business


Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell.

Pressure Washing Companies and Co-Branding


Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business.

Branding Article: Pepsis Missed Brand Opportunity


I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.

Branding: All My Exs Live In...


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Creative Branding Increases Sales Through Company Recognition


The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car.

Extreme Makeover - Small Business Edition


Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves.

Image is EVERYTHING


The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged.

The MOST Expensive Mistake You Can Make


Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree.

How to Work with Your Graphic Designer


As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt.

Importance of Business Branding


Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.

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